A mental undercurrent in which clever people make silly decisions
Smart people can do stupid things.
This is because in the process of making decisions, we sometimes surround a psychological undercurrent and affect the decisions you and I make.
One of the psychological undercurrents is value attribution.
Value attribution means that we will use the first impression to give certain values to certain people or things according to our own value system.
For example: if he wears a brand name to enter and exit a luxury car, he should be a successful person . and so on.
The Washington Post did a special experiment in 2007 to understand how value attribution really affects us.
At 8 o’clock in the morning, during the most commute time to work, an ordinary young man in jeans and a baseball cap appeared in the subway station in Washington.
He took a violin out of the case and played it to passersby.
This subway concert opened with Baha’s famous and important unaccompanied “Violin Sonata”, which is one of the most important and difficult of the violin.
The young man played for more than 40 minutes, but the people still rushed, and almost no one stopped.
The violinist with a baseball cap, named JoshuaBell, is actually one of the top violinists in the world today.
His famous piano is worth $ 3.5 million, and he often performs in the most famous concert halls in the world.
In this way, the subway concert on the day was actually a world-class violin recital, and there were no thunderous applause and applause in the subway station.
Why is this so?
Think about it, this young man didn’t wear a formal tuxedo, nor did he have a luxurious stage.
He “looks” like an ordinary street artist. Even if the music he plays doesn’t sound ordinary at all, passers-by only made the first impression-the baseball cap and subway station-for the performance of this young manValue judgement, this is an ordinary street artist, so his music is worthless.
At this time, you should understand that the attribution of your value is indeed easy to affect our judgment.
To be honest, value attribution affects us everywhere.
Definitely during the job interview, carefully decorate yourself, or not eat or drink, but also take three months of salary to buy a brand-name bag, or the word “manager” must not be printed on the business cardIt is hoped that through these related factors, it will affect the value judgment of others on us, and also affect their willingness to interact with us and the weight of what we say.
So if we don’t pay attention, we will make value judgments on some people or certain things because of these external factors.
That’s why Bernard Madoff, the biggest scammer in the history of American finance, can fumble to $ 50 billion.
When I heard that he was the former chairman of Nasdaq, he was also a senior executive of major banks.
With such information alone, many people will scramble to hand over the money on him, often ignoring an objective fact: how can there be such a high return investment in such an economic environment?
In fact, it is not easy to avoid the psychological undercurrent of value attribution.
This is because value attribution is an efficient operating system developed in our brain. It just seems to be a shortcut that helps us quickly make decisions among the countless pieces of information we are in contact with every day. It is worth our attention.Some are completely negligible.
(Otherwise, each individual ran to you and claimed that he had a world-class investment plan. You all realized without discrimination that it would be tiring, wouldn’t it?
) However, as long as you and I are willing, we can still reduce the impact of value attribution on you and me, and reduce the chance of making wrong decisions ourselves.
Effective practices include: First, remind yourself that the first impression may be wrong. Don’t insist on “consistent.”
Second, check the reasons for your decision: If you find that your basis of judgment is based only on superficial conditions, you should think twice.
For example, this person’s brand-name wear does not mean that he must have a unique perspective on this financial investment case. At this time, there are better clues. How many successful investment cases did he run in the past?
Third, set a “waiting period” and gather information from multiple perspectives: if you face a major decision, such as a large investment, a marriage choice, etc., you should be cautious.
At this time, it may be better to tell the other party: Let me take a moment to think about it, and then think about this issue from multiple perspectives during the waiting period, and consider my own risk tolerance, and then make a comprehensive judgment.
A simple value attribution system can easily lead to wrong judgments when we make decisions. Once we keep reminding ourselves, do n’t rely too much on this temporary judgment, and keep the mind open and flexible, you and I can skip this smoothly.Psychological undercurrent to improve the correctness of decision-making.